Istana Alam is a limited company that was build on November 20th 2006. It has a ± 4 hectare area and take place at Jl. Cinangka Raya No. 168 – Sawangan – Depok – Jakarta – Indonesia. We are the company based on ornamental plants sector, including production, distribution and direct selling.
Istana Alam Dewi Tara, that also known as “Istana Alam Nursery”, is a company that focus its business activity in completing the variation of ornamental plants and also one of the company that has a lot of excess values as nursery that sell the most complete and qualified ornamental plants, so it can be develop to become a prospektive chance for business.
In a few decade, the variation of ornamental plants has been searched by the researcher from many country with breeding (hibridization) methods, so the flower will have a different shape and color compared with it’s native species, it means it has a lot of varieties. Based on this opinion, Istana Alam is optimistic in continue the business in ornamental plants, and it become a commercial business with the handling and management that always emphasize the continual improvement pattern and can follow the healthy competition with other company to always focus on costumer needs and satisfaction.
The action that istana alam take in participating the ornamental plants business, is with always take a serious and smart move in create the new invention to open the promising market opportunity. It can be shown by the development of the company, which Istana Alam it self has commercialized lots of ornamental plants variation and going to try to introduce the new type of ornamental plants in every year.
With so many ornamental plants variation that we released, it will create a unique sense in ornamental plants and will affect in bigger opportunity and potency to interest the costumer to spend their money for the newest ornamental plants.
One of the effort that Istana Alam do in creating the key of success to be the leader in start the innovation, production and marketing the ornamental plants in Indonesia is by finding the variation of the new type of the plants.
Ornamental plants usually taken from the plants type that easy in propagating, whether it done by a company or by the hobbies that has a beginner experiences in ornamental plants.
To support the effort in reaching the goal in the business, Istana Alam has built the greenhouse and all the propagation equipment, with the production capacity ±80.000 plants every period and also completed with the office and the parking and garden facility.
Our services to make the costumer feel comfort, also with made a ornamental plants showroom that used as transaction place, that have many facilities, such as :
- Ornamental Plants
- Children playground
- Agriculture equipment sales place
- Café and restaurant for rest area, place where you can order food and drink.
One of the facility that Istana Alam afford to make the transaction easier is by provide the cash register and also with non cash payment by using your Credit Card or by transferring, we cooperate with local bank like, BNI 46 and BCA.
Beside providing the ornamental plants showroom for transaction, Istana Alam nursery also expand the network by opening the branch on Alam Sutera and Pluit.
The technology that more advanced this day, also help Istana Alam to used the technology to expand the market link. We used the telshoping facility for selling our product on the internet and SMS phone and Faxmile.
Other strategy that we used in supporting the sales, are :
- Promotion program, whether it’s direct promotion or by media (example : newspaper and magazine advertising)
- Rearranged the class of the product prices
- Give a promo price for some amount of the shopping
As the time pass by, Istana Alam business experiences have mature, and it create the innovation in the production division to made a local cooperation by made a partner to supply the raw material that we used to get from import from other country.
The reason is for decreasing the import level in Indonesia. Istana Alam start to try being independent in